As one of the largest research agencies worldwide we provide actionable insights that help you make impactful decisions that drive growth. 

Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. Our vision at Kantar is to be a brand that inspires success. We want to inspire success in your business, by bringing consumer and shopper insights to the heart of your decision-making process. We also want to inspire success in our people, by becoming a unique place to develop talent.


With a presence in over 80 countries we have more conversations with the world’s consumers than anyone else.

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Creating an inclusive world with Special Olympics

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Contacted by one of our interviewers?

We work with different teams of interviewers in order to collect our data. Have you been contacted by one of our interviewers by phone or at home? Do you wonder how we got your contact details?

Find out more in Dutch or French.