Mastering Momentum

Creative is alive and kicking but where is the efficiency gone?

2019 Cannes Lions showed us that creativity is back! That it’s bolder than ever. But it’s never been less effective.

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Insights at the speed of business

To thrive in today’s extraordinary world, you need insights at the speed of business. Discover Kantar Marketplace, our new research and insights store that offers fast access to data to help you can make better, faster decisions.

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Spark the magic between brand and customer experience

When it comes to customer experience, many companies fail to create the magical moments that will light up your day – those moments that will help a brand stand out from the crowd.

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Gender balanced brands drive far greater brand value.

New AdReaction study helps brands understand the importance of getting gender right. How can gender progressive advertising help grow your brand?

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Latest insights

Getting Gender Right

Gender balanced brands drive far greater brand value. Still, only one in three brands achieve this balance in Belgium.

Spark the magic between brand and customer experience

When it comes to customer experience, many companies fail to create the magical moments that will light up your day – those moments that will help a brand stand out from the crowd.

When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be.