With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way.
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Automotive and mobility brands are on the most worrying end of the scale, with a stop on production and assembly lines and almost all dealerships closed during lockdown. As the pandemic disrupts business as usual and throws the economic outlook into uncertainty, the automotive industry is on the front line.
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The fastest way to understand your brand. The Kantar Brand Media Monitor is an unique multi brand, multi touchpoint and multi target research. It is a benchmark for the marketing and media world in Belgium.
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Since mid-March and the beginning of an incredible period in our lives, the situation has evolved. People are less in reaction mode, moving to adapting their behaviours and creating new ways of living, even more so as the lockdown will slowly lift.
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The level of uncertainty among advertisers is understandably great. Inquiries from our clients reach us every day - what do the changes in consumer attitudes and media consumption behavior mean for our communication activities?
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